What is your school’s most important marketing enrollment strategy? You are right if you think word-of-mouth and inbound strategies but there is a more important foundational strategy. It is the bedrock to which all of your enrollment and marketing strategies are built from.

With Covid-19 still causing significant disruption to life as we once knew it, school and college recruiting has fallen victim to the pandemic. With the effects of the virus not being felt at scale until late March of 2020, many prospective parents and students had already made their decisions. Now, the class of 2021 missed an entire year of college visits and exposure to your institution.

When preparing your yearbook for print, you’ll want to carefully dot your i’s and cross your t’s, as mistakes can be costly and time-consuming to fix. That’s not to say that you can be reckless when working digitally, but the stakes are higher when going to print.

Color is not only a physical property of objects, places or surfaces but also a perception caused by light that is recognized visually and processed by the brain. Color is a response of the brain to the visual stimuli received. Color and light are primary factors of impact in man-made environments. Their combined effect carries great significance in terms of psychological reactions and health.