Schools, colleges and other educational organizations are increasingly recognizing the strategic imperative of brand and marketing communications, and are resourcing their in-house teams accordingly.

At the same time, the nature of education brand and marketing communications — including the key role of an institution’s website — requires deep subject-matter content that must be generated from faculty and staff who may not be trained marketing communications professionals.

So how can you inspire your in-house team to produce work that’s strategic and memorable?

SchoolBrand offers training, workshop and consulting programs. These sessions are custom-developed based on client needs, but typically cover such topics as:

COMMUNICATIONS AUDIT

What is an audit?
A detailed review of all your published print and electronic materials; thorough investigation of your position in the market place and how your customers and competitors perceive you; on-site research including interviews and group discussions; in-depth analysis

of your communications operation including budget, personnel and facilities resources.

What do you get?
A comprehensive blueprint for establishing priorities, including detailed recommendations for changes that will boost your organization’s ability to communicate effectively with the

audiences that are important to your success.

Process
Every communications audit is customized to the client; however, SchoolBrand typically approaches the work in four phases.

SCHOOL MARKETING

Private and International School Marketing and Branding Excellence
In today’s fast-evolving education marketplace private and international schools around the world are faced with a range of unique challenges to stay competitive in an increasingly dynamic environment.

In this context, institutions and schools need to build a strong and distinguished

brand, engage in robust community and stakeholder engagement as well as leverage creative branding and marketing strategies for sustained school growth and reputation management.

Based on the SchoolBrand’s extensive experience in education marketing and branding, this unique course has been designed to equip professionals in private and international schools with essential skill-sets to ensure on-going growth and

enhance institutional success. Attendees will benefit from practical tips and tools for building a robust brand, gain insights for driving school growth and enrolment and learn how to leverage existing resources and technologies for marketing success.

Each participant will receive a certificate of completion as a record of your achievement.

YEARBOOK WORKSHOP

At SchoolBrand, we help our partner schools create yearbooks that are powerful, strategic tools within their marketing mix.

Your yearbook has the potential to be the driver – to not only create strong bonds with alumni, showcase your stellar reputation and set the stage for fundraising, but also to lead your other communication tools.

SchoolBrand’s yearbook services can be tailored to fit your institution, staff capabilities and budget. Maybe your team just needs a jump-start or you’d like help creating a new look and feel. Select the service you need, contact us, and we’ll get started.

SCHOOL MAGAZINE

At SchoolBrand, we help our clients create magazines that are powerful, strategic tools within their marketing mix.

Your magazine has the potential to be the driver – to not only create strong bonds with alumni, showcase

your stellar reputation and set the stage for fundraising, but also to lead your other communication tools.

SchoolBrand’s magazine services can be tailored to fit your institution, staff capabilities and budget. Maybe your

team just needs a jump-start or you’d like help creating a new look and feel but want to handle the production. So what does your magazine need most? Select the service you need, contact us, and we’ll get started.